Oriflame and the WTA announced a partnership today at the OPEN GDF SUEZ in Paris, France. The natural Swedish cosmetics will be the official cosmetics brand of the WTA.
Founded in Sweden in 1967, Oriflame is a beauty company that sells to more than 3.5 million worldwide and has a global presence in over than 60 countries. Under the terms of the two-year agreement, Oriflame is an official partner of the WTA in Europe, Russia, Commonwealth of Independent States, Middle East and Africa and will enjoy a significant presence at 22 WTA events.
As part of the sponsorship, Oriflame will be on signage, branding and both traditional and digital marketing with the WTA. The first series of marketing collateral features Vera Zvonareva, Jelena Jankovic, Daniela Hantuchova, Dominika Cibulkova and Tsvetana Pironkova.
“We are thrilled to be working with Oriflame and it’s great to see the partnership come to life in Paris. Oriflame represents a fantastic brand fit for the WTA and our players, and through the partnership and Oriflame’s marketing support we expect to broaden the reach and popularity of the WTA,” said Stacey Allaster, Chairman and CEO of the WTA.